As a marketer, you have a target audience who you engage with regularly and your tweets may not hit the mark all the time. It happens.
Imagine if you had millions of Twitter followers like many big celebrities do. That means that your mistakes are amplified even more and everyone is just waiting for you to slip up.
1. Sarah Silverman
She scheduled the following tweet to come out 5 minutes after the news broke — “Why do my dog’s doodies come out cold?”
Timing is everything.
This mistake made for some great material for the stage, but in the moment, it was a pretty serious facepalm moment for her.
Marketing lesson — Be socially present for tweets that you schedule as much as possible.
To many, this came off as insincere, and rightfully so.
Marketing lesson — You can tweet to show your support in the wake of tragedy, but don’t make your sentiments too self promotional.
3. 50 Cent
Well, that’s rude.
Marketing lesson — In general, no one wants to hear you complain on social media, especially if you’re a successful celebrity or brand.
Whether you have 500 or 5 million followers, Twitter is visible and it moves fast. Always have one eye open for the worst case scenario!
What’s the biggest mistake you’ve made on Twitter? Leave a comment below.