3 Celebrity Twitter Mistakes Every Marketer Can Learn From

Exposing that you’re not in control of your messaging is mortifying. It’s the equivalent of having one of those dreams where you go to school with no clothes on, except it’s not a dream.
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As a marketer, you have a target audience who you engage with regularly and your tweets may not hit the mark all the time. It happens.

​Imagine if you had millions of Twitter followers like many big celebrities do. That means that your mistakes are amplified even more and everyone is just waiting for you to slip up.

Here are 3 celebrities who are incredibly talented, but made at least one big mistake on Twitter and what you can learn from it as a marketer:

1. Sarah Silverman ​

In Sarah Silverman’s latest comedy special, “A Speck Of Dust,” she recaps a mistake she made in 2011 when Twitter broke the news that Osama Bin Laden had been captured.

She scheduled the following tweet to come out 5 minutes after the news broke — “Why do my dog’s doodies come out cold?”

Timing is everything.  
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This mistake made for some great material for the stage, but in the moment, it was a pretty serious facepalm moment for her.

Marketing lesson — Be socially present for tweets that you schedule as much as possible.

​2. Madonna

Following the Orlando tragedy in 2016, Madonna sent a tweet out saying “Gay or straight - no hate.” The words were acceptable enough, but the photo attached to it showed Madonna and Britney Spears kissing during a VMA performance.

To many, this came off as insincere, and rightfully so.

​Marketing lesson — You can tweet to show your support in the wake of tragedy, but don’t make your sentiments too self promotional.

3. 50 Cent

Back in 2010, 50 Cent sent a tweet complaining about taking out the garbage for his grandmothers.

Well, that’s rude.
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Marketing lesson — In general, no one wants to hear you complain on social media, especially if you’re a successful celebrity or brand.

via howtostartablogonline.net

Whether you have 500 or 5 million followers, Twitter is visible and it moves fast. Always have one eye open for the worst case scenario! 

What’s the biggest mistake you’ve made on Twitter? Leave a comment below.